Social Media, Facebook - Favor Coins -5

Businesses can now tell if a Facebook ad led you to shop at their stores

Facebook's advertisers now have a better understanding of how much of your mall shopping might have been inspired by their ads. The social network just rolled out a new feature that lets advertisers include an interactive map of nearby brick-and-mortar stores within their carousel ads — those slideshow-like promoted posts that must be swiped from side to side to view.